A WIRED SOUP POST BY CHAD SCHOMBER.
Willpower kicks in when there is a gap between what we want (donut) and what we are engaged in (diet). Exercising willpower in one instance, like saying no to that donut in the morning, reduces our ability to exert self-control later in the day. So instead of being rewarded for our resistance, our willpower takes a nap and bad decisions creep in. Continue reading